Loading... Please wait...
  • Image 1

Curly Wurly

Gift Wrapping:
Options available

Click the button below to add the Curly Wurly to your wish list.


Product Description

Cadbury Curly Wurly is a type of chocolate bar manufactured by Cadbury UK and sold in the United Kingdom, Australia, Germany, Portugal, The Netherlands, and the Republic of Ireland. It was launched in the UK in 1971. Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.

This design was created by David John Parfitt a long-serving research confectioner while experimenting with some surplus toffee from another piece of work.

Also available are "Curly Wurly Squirlies," which come in a bag and are just the cross beams of the ladder. This design was created by Charlie Simmonds a worker and an apprentice at Cadbury.

The Curly Wurly Machine was redesigned in 1982 by Tony Wright at Cadbury's Bournville under contract from Harvey Design Company. His brief was to produce 3 times the amount of "ropes" from 8 to 24. The machine was known as a 24 rope extruder.The design office manager at the time was one Arthur Musson. Improved design of the nozzle heating system (borrowed from the injection moulding industry) meant for better and consistent flow.

A French version of the Curly Wurly, known as "Mousquetier" or "Mousquetaire" was available in the 1970s and 1980s.

A Canadian version of the Curly Wurly, known as the "Wig Wag" was available in the 1970s.

A US version of the Curly Wurly, known as the Marathon Bar was available in the 1970s and 1980s.

A 2004 online poll of retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.[1]



The Sweet Life in New York City offers the gourmet chocolate from around the world. Curly Wurly . We bring to you Curly Wurly is part of our large assortment of chocolates. At The Sweet Life, rated among the best candy and chocolate shops and store in New York, New York City, we have a large selection of gourmet chocolates, nuts, dried fruits, licorices, gummy candy, Jelly Belly beans, Glitterati candy, Halvah, sugar free candy and chocolates, European candy, lollipops, organic dried fruits and chocolates, Puntini candy, gourmet fudge, Halloween candy, Christmas candy, Easter candy, candy buffet catering.  We offer a large variety of gourmet gift baskets, party and wedding favors, wholesale, catering, candy buffet.  Curly Wurly.


Find Similar Products by Category

Product Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Write a review

Customers Who Viewed This Product Also Viewed

chat iconOur newsletter

Recent Updates

  • Our Story

    It was the summer of 1980 and I was taking a stroll in the gritty …

  • Dreamy Hippo Handbag

    An adorable gift every girl will love!  BARU's "Dreamy Hippos" in dark …

  • Enchanted Series

    Nirvana Chocolates new organic Belgian chocolates are dreamy. Thanks R …